INTELLECTUAL OUTPUTS
IO 1 - Tourism Marketing Support Manual
Conceptual Overview and Basics
The first intellectual output that has been developed as part of the ETMRA project is a manual that addresses a variety of notions connected to marketing and their applicability in the tourism industry. The manual provides a complex and multidisciplinary approach that enables the readers to develop a comprehensive understanding of the subject and to familiarize themselves with various concepts that are part of the tourism marketing domain.
Start learning by accessing the ETMRA Manual
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IO 2 - Social Media Marketing
Quick Guide
The second Intellectual Output of the ETMRA project is a quick guide that addresses social media marketing. The guide addresses the main social media platforms through concise, easy to understand descriptions as well as set-up indications for each platform. The guide provides the reader with a go-to reference for creating and establishing a proper digital presence and for effectively using this digital environment for marketing purposes. Through the concise indications, this guide enables even the less digitally literate audience to learn how to properly utilize the platforms and opportunities that social media marketing can provide for businesses operating in rural areas.
Continue developing your skills by accessing the ETMRA Quick Guide
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IO 3 - Digital Presence Video Course
The third output of the project is a video training compiled of several individual episodes that provide visual guidance for digital presence and marketing specifics. This output is very useful for those who learn faster through practical exemplifications.
The know-how accumulated through this course is transferable and applicable to a variety of industries regardless of the demographics they function in.
Learn by watching! Access the ETMRA Digital Presence Video Course
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